This past week my friend and I 
drove down to Los Angeles, CA to taste kosher wines at the 2012 Herzog International Food and Wine Festival (IFWF). The night before the IFWF we called The Cask, a new wine store on Pico, in Los Angeles, and they said they were having a wine tasting. I guess in my life, you can never taste too much wine! Though to get to the Cask, I had to drive for 1 hour to go 4 miles! My goodness, LA is really a nasty place to drive around during rush hour!
The Cask is not the first wine store in LA, but it is the first kosher-only wine store in Los Angeles, catering to the Jewish crowd that geographically surrounds it from all sides. There have been kosher wine stores before in LA, but a store that sells only kosher wine does take serious courage in this economy.
The Cask, the brain child of Michael Bernstein and Sivan Vardi (Sivan has since moved on), opened quietly, and just in time for Passover 2011. It had its red carpet grand opening in June 2011, with a real red carpet for people to show off their love for wine and haute couture. Interestingly, while neither partner has been part of the retail wine business before, the event I was at was well attended and went off without any hitch, from what I could see.
The front of the store, looks like any other wine store you may find yourself in on an early Friday afternoon looking for some wine to go with you cholent and roast chicken. However, the layout is still quite nice and the prices are competitive, from the quick check that I did Thursday night. However, the website is the weakest link. It is missing the social touch that is sorely needed to be competitive in this market, something that Sivan seemed to be doing before she left in September of last year. The prices are not on the site and the daily deals still show a wine from last September.
Clearly, the Cask is not trying to copy or do battle with some dude in his basement who cobbles up a kosher online wine store. Rather the Cask is all about the local touch of a high-end store where you taste and experience the wine with winemakers or wine professionals. Sure, maybe LA doesn’t need another place to go and buy kosher wine, though the Cask fills that admirably. What LA craves is the ability to walk into an establishment that has 200 or more wines and not be bewildered by the selection. The hope of the store is to educate the kosher drinking public about the hundreds of options available, and let them decide which wines best suit their palate or cuisine.
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