Israel’s wine industry may well be 100+ or a few thousand years old, depending upon how old you are or how deep your convictions run. Carmel winery made a wine, simply called #1, as in those days that was how they labeled their wines. In 1900, at the Paris Fair, it was rated as a gold label wine! A few thousand years before that, wine was made for the temple, wine made in the Judean Hills. Still, the existing rebirth of the Israeli wine Industry, that seemed to go to sleep for some seventy to eighty years, was reborn on the backs of professors like Professor Ben Ami Bravdo, the head wine maker and co-founder of the Bravdo Winery. I think it was Adam Montefiore who stated that the true genius behind the success of the Golan Heights Winery (Yarden), was not only its fine grapes, but the fact that they were smart enough to follow Carmel, in 1983, and hire only wine makers with a degree from renowned universities, like U.C. Davis and Hebrew University. It may sound obvious now, but 30 or more years ago that was not always the case.
Around that very same time, Ben Ami Bravdo was inaugurated with his now synonymous professor title from Hebrew University. Though even before his official title, he was already teaching students for 16 years on the intricacies of agriculture and viticulture. It is not hard to see how this man is a truly influential figure in the Israeli wine industry, if you do a bit of digging. For some 35 years Professor Bravdo trained hundreds or even thousands of aspiring agriculturalists, including many of Israel’s leading winemakers. Of the four or more existing universities in Israel focusing on agriculture, Hebrew University is the oldest and the most famous.
When people call a person by their old or past title, such as Senator or Congressman, I always laugh because sure they worked to get that title and rise to the fame that it bestows upon its holder. Still, once they are out of office or power, the title does not fit the holder. With Professor Bravdo, nothing could be further from the truth. For some 40 years, from 1962 till 2001, he trained and studied the effects of viticulture in regards to both the final product; wine, and in regards to the ecology and environment. Bravdo was one of the many scientists who early on spearheaded the usage of drip irrigation in both Israel and abroad for a multitude of applications, including many New World wineries. In 2001 he left the University and was bestowed the Professor Emeritus title, one very befitting his time at the University, and still in the industry.
It was during his tenure at Hebrew University that he met and later advised, his now wine laboratory partner, Oded Shoseyov. It was Shoseyov’s PhD thesis that fascinated Bravdo, the biochemistry of grape and wine flavor evolution. Together they quenched the thirst of the starving minds that passed through their lecture halls, the very same minds that lead wineries and agricultural powerhouses the world around. Shortly after Shoseyov’s PhD they collaborated on improving and developing viticulture methods for optimizing the grape aromas, as well as experimenting with the chemical properties of the wine must and wine to improve wine and aroma qualities.
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