Say the word terroir and most folk’s thoughts would consciously, or maybe sub-consciously jump to France, heck the word is French after all. Still, ask what does it mean, and now we are off the races. Why? Because other than its literal translation; land or sense of place, there is no real translation for terroir. I think that is fitting in a way, as the word has really just started its long and obviously complicated journey. According to the incomparable Harold McGee and Daniel Patterson, it all started in the 17th century, when used to describe a wine, in a non-complementary way. My! Fast forward to 1831, when it was first used as a compliment! From there, it has evolved over and over, like clay, or silt, or maybe rocks, in the hand of a potter, changing and evolving to meet the needs of place and/or time.

While researching this article I spent a good few hours, heck days, searching the real meaning of the word terroir. I almost felt like Indiana Jones on the search for the Ark of the Covenant. No matter how hard I searched, no matter the words I typed into the oracle of the web, all I got were old and stale answers. Finally, I fell upon the father of wine tasting, Eric Asimov’s, blog posting on the fore mentioned article, and I screamed Eureka (yeah my wife was not impressed)! On an aside, Harold McGee is my generation’s original scientific foodie, his books are the bible to many of our nowadays chef demi-gods gastronomical feats. It comes as no shock to me that he would be my knight in shining armor, remember wine may well be romantic in verse and scripture, but it is a chemical at its most base, in other words, dead center in Mr. McGee’s wheelhouse!

So, after reading more and more on this subject, it became even clearer to me, that the word may well be derived from the Latin meaning “earth”, but that is just the beginning of its true essence. Flash forward to a lovely early spring day in the Judean Hills, where my friend and I walk into the newly appointed Tzora Winery, sited on Kibbutz Tzora, and surrounded by sumptuous foliage and landscaping. Tzora Winery is the handiwork of one of Israel’s original and unique winemakers, who truly understood terroir, and saw Israel’s and the Judean Hill’s potential to become a world class wine region. In 1978, there was no Yarden winery, there was just a single Carmel Cabernet success, and Israel was just in its infancy, in terms of wine making, but to the visionary viticulturist Ronnie James, it was a path as clear as day. Mr. James was the Messiah to your average vintner. In his 30 years of service to the vine, Mr. James, will always remain the pioneer, not only at Tzora but also on the Israeli wine scene. Among Mr. James contributions were his enormous respect and passion for terroir and his insistence that his wines reflect that passion. James, known as “Dr. Terroir,” was the first to make wine from his own grapes and the first to introduce the vineyard name on a label. He recognized that the character of a wine comes from the site rather than the grape.